![]() Or that Electronic Arts (EA), a maker of computer games, shi ps programming tools to its customers, posts their modifications online and works their creations into new games. ![]() But lately, corporate practice has begun to challenge this old-fashioned notion. ![]() " How does innovation happen? The familiar story involves boffins in academic institutes and R&D labs. There is an article "The rise of creative consumer" in the 12-18 March issue. Ap"Who are we? Why do we do what we do?" - I got new answers to these important questions in a magazine I respect very much - " The Economist".
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